Building Design Strategy: Using Design to Achieve Key Business Objectives

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Within projects, you can define costs, benefits, risks, create a business case, set a timeline, and more. You can group and prioritize projects using portfolios.

Building Design Strategy

You can also build transformation scenarios based on a mix of projects and compare them according to various criteria. Additionally, stakeholders can submit new ideas to improve business performance. Ideation campaigns can also be initiated by business leaders to collect new ideas. Ideas can be attached to capabilities, and converted to projects once approved.


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That means you get enhanced synergies for advancing your business and IT transformation, as well as a clear, common view of key information about your organization. Datasheet - Design and manage business transformation roadmaps based on clear strategic objectives and business capabilities. The business strategy typically defines what to achieve - the goals and drivers, and the metrics for success - but not how to get there. That is role of the Business Architecture.

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In other cases, little or no Business Architecture work may have been done to date. In such cases, there will be a need for the architecture team to research, verify, and gain buy-in to the key business objectives and processes that the architecture is to support. This may be done as a free-standing exercise, either preceding architecture development, or as part of Phase A. In both of these cases, the business scenario technique see Business Scenarios of the TOGAF ADM, or any other method that illuminates the key business requirements and indicates the implied technical requirements for IT architecture, may be used.

A key objective is to re-use existing material as much as possible.

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In architecturally more mature environments, there will be existing architecture definitions, which hopefully will have been maintained since the last architecture development cycle. Where existing architectural descriptions exist, these can be used as a starting point, and verified and updated if necessary; see The Architecture Continuum.

Gather and analyze only that information that allows informed decisions to be made relevant to the scope of this architecture effort. If this effort is focused on the definition of possibly new business processes, then Phase B will necessarily involve a lot of detailed work. Where existing architectural descriptions exist, they can be used as a starting point, and verified and updated if necessary.

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Any such existing descriptions will already have been used in Phase A in developing an Architecture Vision, and this work should provide a sound basis for the Baseline Description, and may even be sufficient in itself. Where no such descriptions exist, information will have to be gathered in whatever format comes to hand. The normal approach to Target Architecture development is top-down.

In the Baseline Description, however, the analysis of the current state often has to be done bottom-up, particularly where little or no existing architecture assets exist. In such a case, the architect simply has to document the working assumptions about high-level architectures, and the process is one of gathering evidence to turn the working assumptions into fact, until the law of diminishing returns sets in.

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Business processes that are not to be carried forward have no intrinsic value. However, when developing Baseline Descriptions in other architecture domains, architectural components principles, models, standards, and current inventory that are not to be carried forward may still have an intrinsic value, and an inventory may be needed in order to understand the residual value if any of those components.

What is a Business Strategy?

Whatever the approach, the goal should be to re-use existing material as much as possible, and to gather and analyze only that information that allows informed decisions to be made regarding the Target Business Architecture. It is important to build a complete picture without going into unnecessary detail. A variety of modeling tools and techniques may be employed, if deemed appropriate bearing in mind the above caution not to go into unnecessary detail.


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